Proximity critical to vacation decisions

With many Canadian and American time reducing holiday, tourism destination wasted precious marketing dollars trying to attract visitors from more than a day trip away, according to members of the travel trends.

"You not only compete for tourist's dollars, you compete for a piece of their time also," said Peter Yesawich, chairman and CEO Ypartnership License

"If you needed more than a day to reach your destination and more than a day to get home, they probably will not come unless you can find creative ways to extend the visit. Trellis effective direct marketing campaign contract. "

Studies show that about 50 percent of the current holiday, vacation holiday, vacation end of town, so close is very important.

"We always viewed ourselves as a tourist, especially the day and night or may be a goal," said Gordon Orr, head of the local convention and visitors' bureau. "In the states, we aim our marketing dollars to the London area and in the United States, our focus in Michigan and Ohio."

Speaking at the 2009 Ontario Travel minister in Caesars Windsor, word Yesawich keterjangkauan and competitive price, fixed between the key driver when it comes to holiday destination and results.

"Ads have changed to reflect that," said Yesawich.

In the last decade, newspapers and TV are the main source of travel information - then came the Internet. Now savvy hotels, restaurants, airlines and other travel industry sectors looking for ways to reach travelers on their mobile device, said Yesawich.

"In Williamsburg, Va., you can log into a website using the GPS system to determine the existence of the city and send you coupons for restaurants and tourist information, hotel and location near," he said.

Yesawich says that 70 percent of travelers in the survey who said they had downloaded a holiday to celebrate events such as birthday or anniversary pillars. Fortified by the knowledge that, Disney Corporation launched a campaign in 2008 anyone who values appear in one of the parks on their birthday with their free access.

"It's ludicrous to give that much away, but behind the 3.2 million people who take advantage of the flat-flat four more people willing to pay for goods and lived a full flat-flat four-night," said Yesawich.

Combined with competition for holiday dollars cruise lines that, faced with excess capacity, is now offering a voyage of $ 100 per night per person.